First, thank you for your interest in advertising with kHITs 96.5, or on any of the Crain Media Group radio stations. Let us try to answer some commonly asked questions.
Q- How much does it cost?
A – The answer, as the old saying goes, is as tall is it is wide. We have advertisers who spend $400 a month, and we have advertisers who spend 10x that much each month. It really depends on what you want to accomplish, and how quickly you want results.
Q – How do I know how much is right for me?
A – A member of our marketing team will spend time with you to fully understand what you want your advertising to accomplish for you. Then, based on that, we will develop a plan customized for your business that respects the budget you have in mind.
Q – Who writes the commercial, and how much does that cost?
A – Concepting, copy-writing and production are all included for our direct clients at no additional charge.
Q – How do I know which station or stations to use?
A – Again, we’ll work with you to understand your needs and then give you a suggestion. One of the things advertisers most appreciate about radio is the ability to target the right kind of potential customer. Different formats appeal to different people, and that works to your benefit.
Q – How long does it take to get an ad started?
A – Another thing people like about radio is the fast turn around time. While we do have to work through the process, we can get you started in a matter of days.
Q – What else should I know about advertising?
A – At Crain Media, we’ll work to guide you through what we call the three R’s of marketing.
1 – The Right Message. We’ll work with you to craft a message that explains why our listeners should do business with your company. Our Account Executives and Creative Services Team work together to make sure your message is right.
2 – The Right Target. One of the things that advertisers love about radio is the ability to target the message to the right group of listeners. As you’ll see, our stations have a variety of target groups to carry your message.
3 – The Right Frequency. Our world today is full of marketing messages. We’ll work with you to create the campaign that has the right about of frequency, aimed at making sure your company “breaks through”, and get’s heard.
Please feel free to call us with any additional questions. We welcome the chance to meet you, and we’ll work hard to meet your needs within your budget!